MusiConnect LEADER is a 360 ° program aimed at promoting the international influence of French artists through an export support program.
The artists participating in the program will benefit from a 360 ° accompaniment in order to
- Perform a tour or several tours outside French territory
- Create and / or develop their professional environment in targeted countries
- To be trained and prepared for export in order to be able to maximize their presence on the territory worked in order to build a real long-term strategy allowing them to build solid bases and to come back stronger.
An accompaniment to prepare artists for export, this support is divided into 2 phases:
- A preparatory phase: upstream of any trip, the selected artists will be supported in several areas (management, logistics, communication, promotion financing, organization, coordination, staging, master class, vocal coaching …). This phase may be spread over several months depending on the nature of the project and will be provided by several stakeholders, recognized artists and professionals specializing in the cultural industry.
- A development phase: we provide personalized support during the realization of projects (tour, residency, filming …), aimed at helping artists to target and structure meetings with local actors. It is a matter of developing a specific professional environment (distributor, publisher, label, agent …) and putting in place the appropriate promotion to reach the targeted public but also to obtain the optimal visibility for the project.
For each artist of the LEADER program and for each achievement, we dress an evaluation grid according to different objectives during the preparatory phase. So we can ensure a professional follow-up with all the partners who have been mobilized around the project and / or the artist.
All spinoffs, all opportunities must be analyzed in order to continue the development strategies according to each territory. The compilation of all these data and information constitutes an active database and a sharing of knowledges for all network members and beneficiaries.
The MusiConnect LEADER program provides mobility support for program artists to facilitate tours in the MusiConnect partner territories.